Bakers sign up here – no sale = no fee

Frequently Asked Questions

What is Caketu? is a marketplace for celebration cakes, cupcakes, cookies and more.

If you’re looking for a treat or a centrepiece for a special occasion, or you’re a baker looking to reach more customers, we hope to make life easier for everyone.

Why Caketu?

Better for Customers makes it easy to find the perfect cake by bringing together different makers on a single platform. 

Because bakers include their availability, it’s simple to search for one who can make a cake for the date you need. You can search by flavour, style, key word or just look at bakers nearby. There’s also the reassurance of reviews by verified customers only.

If you want the added personal touch of a name or age on a cake, just search for ‘customisable’ or click on the Customisation? link to see what products offer customisation options.

Better for Bakers

Cake with a strong looking woman rising out of the top of it in triumph, holding a wooden spoon aloft

Caketu makes it easy for bakers too! 

Firstly, the platform is no sale = no fee. So there’s everything to gain and nothing to lose by trying us out.

You get your own online shop, where you decide what you sell, how much you charge, whether you deliver or not, and set your own policies. You’re in control!

Because the cakes you’re offering on Caketu are clear to customers, you’re not wasting time with queries or requests for quotes that don’t lead anywhere, and because the price you have set is clear, there’s no awkward discussions or haggling!

Your availability for each cake and the lead-in time required is also included, so no having to disappoint people when they request dates you’re already busy, or turn down short-notice requests.

We use industry leader Stripe to handle the payments, so that’s all safe and secure, and we advertise to customers, so you don’t need to worry about promotion either!

All this means you can spend less time on admin and more time doing what you love – baking!

A cockatoo in a chef's hat, surrounded by piles of paperwork.

Better for Everyone!

No one should have to settle for a lacklustre supermarket cake because arranging a fresh, personalised cake is just too difficult and time-consuming!

Caketu makes it easy to find the perfect cake. No more asking for recommendations in Facebook groups, the school playground, or by scouring Instagram, and then having to contact multiple bakers by text, phone or DMs to try to arrange it. 

Caketu makes bakers’ lives easier too, removing the need to monitor multiple platforms and juggle queries via multiple sources, feeling like you should answer queries 24/7, or constantly update a social media feed. 

It’s win-win for everyone!

Baker Questions

What do I need to sell on

Firstly you need to be an established business with appropriate insurance, and registered as a food business with your local council.

Don’t worry if you haven’t been inspected yet, we know there are long delays! So long as you’re on, even if the page says ‘awaiting inspection’, you can register and sell cakes on Caketu.

For more information about joining us, check out the Join Caketu page, and you can read the full Terms & Conditions for Bakers here.

What does it cost?

We keep it simple. 

There are no costs to joining, no costs to list, and no limit to the number of items you can sell. It’s no sale = no fee.

We just charge a simple flat-rate 10.2% commission fee when you make a sale, which includes the card processing fees to our payments provider, Stripe. They’re a financial services industry leader, and regulated by the Financial Conduct Authority, so it’s all very secure.

For more information, or details of any introductory offers we may be running, check out out Join Caketu.

We think it’s important that we only make money when you do!

What can I sell?

This is a marketplace for cakes and other edible goods for celebrations.

If what you make doesn’t fit that category, then we’re not the platform for you!

What if I have my own website/sell elsewhere?

That’s not a problem! In fact, if you already have a priced inventory online, Contact Us and we may be able to help you transfer your products over to your Caketu store, making less work for you. You’d just need to let us know the lead-in / availability (most websites don’t have this function, but it’s fundamental for customers buying on Caketu).

We don’t expect you to be exclusive to us. We believe customers will return time and again to because it’s genuinely a decent platform, easy to use, with helpful customer reviews and secure payments, and we hope you’ll enjoy the benefits too!

How would this work? All my cakes are individual!

People can still order personalised cakes on Caketu! Lots of customers want a cake tailored to their needs, but don’t have the time to arrange it. They don’t want a supermarket cake, but they need the convenience of one!

You can now access these customers – offering them popular cake styles with just the level of personalisation that’s perfect for them, while still keeping it quick and simple to arrange.

When listing the cake – set as a ‘variable product’ with customer options for:

If customers can personalise with a name/number/message/topper – just specify this in the description (with the max number of characters available) and they can add the personalised text at checkout. Don’t forget to add the hashtag #customisable, so your customisable product can be easily found!

It just needs to be clear on the listing what exactly the customer is ordering. Think – See cake, Like cake, Buy cake!

What about the completely unique cakes?

Customers will always want to order completely one-off cakes no-one else would ever request, and for that they can still contact you in the same ways they do now!

If a Customer finds you and likes your style, but you’re not offering exactly what they’re looking for, they can contact you through the ‘? Ask baker a question’ button.

We don’t expect you to be exclusive to Caketu, or to limit your creativity! We’re just looking to help out those people who don’t want that level of input to still have access to wonderful, fresh, handmade cakes!


Why are you only focusing on the Birmingham area right now?

For us, Birmingham is the perfect place to launch. It’s central, and we’ve lived in the city for more than two decades ourselves, so it just made sense. But we do plan to expand to include the rest of the UK soon!

If you’re a baker elsewhere in the UK, you’re still very welcome to sign up for your own store on Caketu. It’s free to join, you can list as many cakes as you want, you’ll get your own store URL ([your store]), and you can use our booking system to take orders and use our secure card payments system.

We’ve designed to be the perfect, easy to run, easy to manage, online presence for your business. Just be aware that if you’re outside the West Midlands that our promotional efforts (and importantly, advertising budget!) are centring on Birmingham to begin with, so we won’t be actively promoting in your area just yet.

Customer Questions

Can you post a cake to me?

Sorry, but very few speciality cakes are genuinely postable. Baked goods are fragile things! We don’t want to subject them to long journeys, variable temperatures, and potentially getting smooshed in transit. was set up to connect local people with talented bakers near them, not to offer cake-by-post. That’s why you won’t find any postage charges listed as standard, and the radius search is limited to 20 miles.

Some bakers may offer a delivery option, but that is entirely up to them. and they will set their own delivery charges accordingly – check out their individual store policies for details.

There are tips on how to transport your cake safely here.

Can I get a cake with a customised message/number/name?


If you search in the menu for Customise My Cake! you’ll see all the options where customisation is offered. Then, when you complete checkout, you just put your message or other instructions in the ‘order notes’ box.

You can also submit a question straight to the baker by using the ‘Ask Baker a Question’ button on every product’s page.

Do you do vegan/gluten-free/egg-free cakes?

Of course! Many bakers offer a variety of different options. 

Search for vegan / gluten-free / eggless etc in the menu, or type the key words in the search bar to bring up the options.

Can I order a cake for tomorrow? Every cake I look at, tomorrow's date is unavailable

Because the products on are freshly made to order, there’s no ‘stock’ waiting. This means that you get the freshest, most delicious cakes, but it also means that you need to give enough notice for the baker to make them for you!

You can search by available date, but the less advance notice you can give, the fewer options there will be. Not only does the baker need time to bake the cake and decorate it, but it will also need to cool in between, so they will set a minimum notice period for each cake.

Cakes with fresh cream and buttercream icing will take longer, especially if they have a lot of piping and detail. Cakes with fondant icing, or simpler designs will often be quicker, so looking for a different style of cake might help?

I'm not happy with what I ordered

Please reach out to your baker in the first instance as they will be best placed to help you. Also check out their policies in their store.

If you and the baker can’t reach an agreement, feel free to submit a query via the Contact Us page and we’ll try to negotiate with the baker on your behalf, but please be aware that your contract is with them, not the platform, so ultimately the buck stops with them.

Are my financial details secure?

Absolutely! We don’t hold any financial details ourselves. We leave all that to our partner – payment industry giant Stripe to safely collect payments on behalf of the Bakers. That way, we are assured that all transactions are as secure as possible. is a certified PCI Service Provider Level 1 – the most stringent level of certification available, and regulated by the UKs Financial Conduct Authority. 

How do I pronounce Caketu?

A cockatoo in a chef's hat is cracking an egg into a bowl

Honestly, we don’t mind!

It’s a combination of ‘Cake T U’ and ‘Cockatoo’, so we’d say 


but so long as you remember the name, that’s all that matters!

What's the best cake?

Well, that very much depends on your personal preferences and mood…

Personally, we love a carrot cake with a cream cheese frosting. But you can’t really go wrong with a decadent, fudgy chocolate cake…

On the other hand, anything fruity, maybe with cherries, or lemon, is nice?

Sometimes it’s nice to go simple, like a good old-fashioned Victoria Sponge with fresh cream and jam, but there are some really amazing vegan cakes out there too if cream isn’t your thing…

Basically, we think all cake is good. The more cake the better. Enjoy! x